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Digital Marketing Fundamentals - SEO and PPC

Digital Marketing Fundamentals - SEO and PPC Image


Digital Marketing is one of the easy to do and best investment for an organization. Most of the organization has an allocated budget for digital marketing and there exists a large volume of career opportunity in digital marketing.

This is an intensive, hands-on course that is ideal for interested learners wanting to develop skills in these demanding areas of digital marketing. This is the first Module of the entire Digital Marketing Course which covers the fundamentals of Search Engine Marketing (SEM) resulting in improved Search Engine Optimisation (SEO) and more engaging Pay Per Click (PPC) campaigns. This course will include the latest techniques for evaluating your current SEO and PPC profile using current tools and teach methods on how to enhance and promote your brand through these channels. This is a project-based course and you will understand step by step every aspect of digital marketing you need to implement in a practical situation. The course has a huge volume of video lecture of almost exceeding 10 hours along with practice questions and assignments.


How Search Engine Works, OnPage and OffPage SEO, Webmaste Tool, SEO Strategies, PPC Campaign, Budget Planning, Keyword Planning, Search Ad, Bid Strategies, Display Ads, Video Campaign, Remarketing, Conversion Tracking, Reporting and Dashboard.


Degree, Engineering and MBA students from 1st to final year of graduation in any field (BE, B. Tech, B.Sc., B.Com., BA, BBA, MBA, MCA etc.)

Anyone who wants to learn Digital Marketing. No prior knowledge is required.